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January 15.2026
2 Minutes Read

The Transformation of South Market: The Taste of Pensacola's Waterfront

South Market is moving. Who will move into the waterfront restaurant?

The Exciting Relocation of South Market

South Market is making headlines in Pensacola, as it prepares to return to its original downtown location at 232 E. Main St. This transition marks a significant reshaping of the local dining scene. South Market, known for its scratch menu and diverse offerings, will leave its waterfront home at 905 E. Gregory St. and brings with it a wealth of community sentiment. Owner Holly Hays has described this move as a way to reclaim the ‘warm, welcoming environment’ that defined the restaurant in its earlier days, focusing on simpler, more connected dining experiences.

What Can Diners Expect with the New South Market?

The reinvented South Market promises a nostalgic vibe, reminiscent of its past, with features like brunch in the courtyard, board games, and live music. This change is not solely about location; it also emphasizes a return to the roots of their unique culinary identity. Hays expressed the joy that comes with simplifying the brand, allowing for more creativity and customer engagement. Menu staples like the beloved bacon jam burger and market meatloaf will remain, alongside gluten-free options essential for many local diners.

What’s Next for Andy DeMartin?

The waterfront location will not remain dormant for long. Restaurateur Andy DeMartin, known for his successful eateries like Andy D’s Beachside Restaurant and Andy D’s Roadhouse, is set to take over the space. Although details about his new concept for the Pensacola site are currently sparse, the anticipation is growing, given his track record of creating popular, casual dining experiences centered around fresh seafood.

The Future of Pensacola Smokehouse

With South Market returning to Main Street, the Pensacola Smokehouse will close its regular operations but continue to cater and offer pop-up events featuring its delicious barbecue recipes. Hays plans to preserve the essence of the Smokehouse through special culinary experiences in South Market's courtyard, allowing people to enjoy fan favorites like juicy barbecue and piled-high handhelds in a festive atmosphere.

Community Response and Anticipation

Local residents are buzzing about these changes, and many are eager to see the rejuvenated South Market. The nostalgia for simpler, more connected dining experiences resonates deeply with the community. Furthermore, this shift presents an opportunity for Hays to focus more on her family while still delivering the outstanding food and service Pensacola has come to love.

As South Market gears up for its reopening, it also brings forth an encouraging reminder of how restaurants can evolve while still honoring their origins. Local patrons are encouraged to keep an eye on social media for updates and exciting news about the grand opening.

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